Following the insights I received, I finally felt comfortable actually moving into the ideating stage. After many discarded concepts and quick ideas, I finally settled on choosing a theme for the game.
After observing that many games in the genre seem to have their own “gimmick” as far as movement of the character goes, I ended up settling on a character that can dig underground at will. This allows him to climb up vertical walls and to go extremely fast.
The main character’s design was also worked on:
I’m happy to present Drill Boy. His design was derived from many similar mascottes from games my users talked about. There’s a lot here to talk about so I might just leave all the explanations for his design until I collate everything about the project together.